Social Media Content Producer
The Daily UW
Jan 2018 - Jun 2018
Video Animation
Adobe Aftereffects
Monica Neihaus
Chloe Yeo
Sara Tieu

The Daily UW Snapchat Stories

Working alongside the design staff at the University of Washington’s student-run newspaper, I created 5-10 short animations every other week to go along with individual student written articles. Our goal was to utilize the popular platform to increase readership and engagement within and beyond the student population at UW.

Understanding audience engagement

Snapchat data analytics were crucial for understanding what types of content our audience found most engaging. This feedback allowed us to tailor our  content specifically for our audience, and create animations that people wanted to view and share.